What is field marketing in Luxembourg?

Field marketing includes on-the-ground actions carried out in Luxembourg to activate a brand in-store, at an event, in a shopping mall, at a trade show, or in public spaces. The goal is to generate engagement, trial and sales.

What is brand activation?

Brand activation brings a brand to life for its audience, making it visible, tangible and engaging by combining levers such as field marketing, street marketing or experiential activations.

What is street marketing?

Street marketing takes place in the street or in public places and focuses on interaction and proximity with the audience.

What is guerrilla marketing used for?

Guerrilla marketing relies on surprise and high-visual-impact setups, often deployed as one-off operations to leave a strong impression.

What is the difference between tasting, demonstration and sampling?

A tasting lets people try a product immediately, a demo shows how to use it, and sampling enables delayed trial through a sample.

How do you measure a field activation?

Performance can be tracked via KPIs such as interactions, trials, samples distributed, engagement, leads, merchandising compliance or mystery shopping scores.

Do you operate only in Luxembourg?

Yes. Our positioning is focused on the Grand Duchy of Luxembourg.

How fast can you deploy a team or an activation?

It depends on the setup, volume and profiles required, but a fast deployment is often possible with a clear brief.

Legal notice | Mediation Field Marketing Luxembourg

We are committed to protecting individuals’ rights, especially regarding automated processing, and to being transparent with our clients. We have implemented a policy covering these processing activities, their purposes and the means available to individuals to exercise their rights. For more information about personal data protection, please visit the CNPD website: https://cnpd.public.lu/

Continuing to browse this website implies acceptance, without reservation, of the provisions and conditions of use below. The current online version is the only one enforceable during the entire use of the website and until it is replaced by a new version.

Article 1 – Legal information

1.1. Website

www.mediation-fieldmarketing.lu

1.2. Publisher

Mediation Field Marketing, registered office at 137 Val Sainte Croix, L-1371 Luxembourg, represented by Netty Thines (Managing Director), registered with the Luxembourg Trade and Companies Register under number B86852.
Phone: +352456745-1
Email: field@mediation-sa.lu

1.3. Hosting

www.mediation-fieldmarketing.lu is hosted by OVH, headquartered at 2 rue Kellermann, 59100 Roubaix, France.

1.4. Data Protection Officer (DPO)

Our DPO, Baris Celik, is available for any questions related to the protection of your personal data at: field@mediation-sa.lu

Article 2 – Website content

All photographs, texts, illustrations, images (animated or not), video sequences, sounds, and software applications used to operate this website—and more generally all elements reproduced or used on the website—are protected by applicable intellectual property laws. They are the full property of the publisher or its partners. Any reproduction, representation, use or adaptation, in any form whatsoever, of all or part of these elements, including software applications, without the prior written consent of the publisher, is strictly prohibited. The publisher’s failure to take legal action upon becoming aware of unauthorized use does not constitute acceptance of such use or waiver of the right to prosecute.

Article 3 – Website management

For proper website management, the publisher may at any time:

Suspend, interrupt or limit access to all or part of the website, reserve access to the website, or certain parts of the website, to a specific category of users;
Remove any information that may disrupt its operation or violate national or international laws, or Netiquette rules;
Suspend the website to carry out updates.

Article 4 – Liability

The publisher cannot be held liable in the event of failure, breakdown, difficulty or interruption of operation preventing access to the website or one of its features. The equipment you use to connect to the website is under your sole responsibility. You must take all appropriate measures to protect your equipment and your data, in particular against Internet-based viral attacks. You are also solely responsible for the websites and data you consult.

The publisher may not be held liable in the event of legal proceedings brought against you:

Due to your use of the website or any service accessible via the Internet;
Due to your failure to comply with these terms and conditions.

The publisher is not responsible for damage caused to yourself, third parties and/or your equipment as a result of your connection to or use of the website, and you waive any claim against the publisher on this basis. If the publisher becomes subject to amicable or legal proceedings as a result of your use of the website, the publisher may seek compensation from you for all damages, amounts, convictions and costs arising from such proceedings.

Article 5 – Collection and protection of data

Your data is collected by Mediation Field Marketing.

Personal data means any information relating to an identified or identifiable natural person; a person is considered identifiable if they can be identified, directly or indirectly, in particular by reference to a name, an identification number or one or more elements specific to their physical, physiological, genetic, mental, economic, cultural or social identity.

Personal information that may be collected on the website is mainly used by the publisher to manage the relationship with you and, where applicable, to process your requests.

The personal data collected is as follows:

First and last name
Email address
Phone number
Role
Company
Nature of the request

Article 6 – Rights to access, rectification and delisting

Under applicable personal data regulations, you have the following rights:

Right of access: you may exercise your right of access to know the personal data concerning you by writing to: field@mediation-sa.lu. Before implementing this right, we may request proof of identity to verify accuracy.
Right of rectification: if the personal data we hold is inaccurate, you may request an update.
Right to erasure: you may request deletion of your personal data in accordance with applicable laws.
Right to restriction of processing: you may request restriction of processing in the cases provided by the GDPR.
Right to object: you may object to processing as provided by the GDPR.
Right to portability: you may request the personal data you provided to us to be transferred to another organization.

You may exercise these rights by contacting: Mediation Field Marketing, 137 Val Sainte Croix, L-1371 Luxembourg.

You may also contact our DPO at: field@mediation-sa.lu.

Article 7 – Use of data

The personal data collected aims to provide our services, improve them and maintain a secure environment. In particular, uses include:

Access to and use of the website by the user;
Operation management and optimization of the website;
Implementation of user assistance;
Verification, identification and authentication of data transmitted by the user;
Fraud prevention and detection, malware detection and security incident management;
Management of potential disputes with users;
Sending commercial and advertising information depending on user preferences.

Article 8 – Data retention policy

We keep your data for the time necessary to provide our services. To the extent reasonably necessary or required to comply with legal or regulatory obligations, settle disputes, prevent fraud and abuse or enforce our terms and conditions, we may also retain some information if needed, even after we no longer need it to provide services.

Article 9 – Sharing personal data with third parties

Personal data may be shared with third-party companies exclusively within the European Union in the following cases:

When the user authorizes a third-party website to access their data;
If required by law, we may transmit data to respond to claims and comply with administrative and legal procedures.

Article 10 – Commercial offers

You may receive commercial offers from us. If you do not wish to receive them, please contact our DPO at: field@mediation-sa.lu.

Article 11 – Cookies

What is a cookie?

A cookie (or tracker) is an electronic file placed on a device (computer, tablet, smartphone, etc.) and read, for example, when visiting a website, reading an email, installing or using software or a mobile application. When browsing this website, cookies from our company or third parties may be placed on your device. During your first visit, an explanatory banner about cookies will appear. By continuing to browse, you are deemed informed and to have accepted the use of these cookies. Consent is valid for six (6) months. You can disable cookies via your browser settings.

The following cookies are present on this website:

Google Analytics cookies: used to measure website audience. Lifetime: six (6) months.

Article 12 – Photographs

Photographs on this website are the property of Mediation Field Marketing.

Article 13 – Applicable law

These terms of use are governed by Luxembourg law and subject to the jurisdiction of the courts of Luxembourg, unless otherwise required by law or regulation.

Article 14 – Contact

For any question or information, you can contact us at: field@mediation-sa.lu