What is field marketing in Luxembourg?

Field marketing includes on-the-ground actions carried out in Luxembourg to activate a brand in-store, at an event, in a shopping mall, at a trade show, or in public spaces. The goal is to generate engagement, trial and sales.

What is brand activation?

Brand activation brings a brand to life for its audience, making it visible, tangible and engaging by combining levers such as field marketing, street marketing or experiential activations.

What is guerrilla marketing used for?

Guerrilla marketing relies on surprise and high-visual-impact setups, often deployed as one-off operations to leave a strong impression.

What is the difference between tasting, demonstration and sampling?

A tasting lets people try a product immediately, a demo shows how to use it, and sampling enables delayed trial through a sample.

How do you measure a field activation?

Performance can be tracked via KPIs such as interactions, trials, samples distributed, engagement, leads, merchandising compliance or mystery shopping scores.

Do you operate only in Luxembourg?

Yes. Our positioning is focused on the Grand Duchy of Luxembourg.

How fast can you deploy a team or an activation?

It depends on the setup, volume and profiles required, but a fast deployment is often possible with a clear brief.

Street marketing in Luxembourg

Q: What is street marketing?

Street marketing takes place in the street or in public places and focuses on interaction and proximity with the audience.

Street marketing in Luxembourg creates a direct contact between your brand and audiences, in real-life conditions.

At Mediation Field Marketing, we design and deploy sampling, flyer distribution and guerrilla marketing operations to drive traffic, create engagement and deliver measurable results.

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Our street marketing levers

Guerrilla marketing

Guerrilla marketing creates a surprise effect and helps leave a strong impression. It’s ideal to build awareness and boost the impact of a field campaign.

Sampling

Sampling is relevant when trial is decisive. It helps introduce new products, support launches and collect valuable field feedback.

Flyer distribution

Still effective when precisely targeted. Locations, timing and message are key to generate traffic, visits, calls or sign-ups.

Our method in Luxembourg

We support every step to maximize the impact of your field operation.

1

Operation framing

Define objectives, target, message, areas, calendar and KPIs.
2

Multilingual field teams

We select profiles based on the setup, interaction level and required languages.
3

Coordination & supervision

Operations are supervised to ensure consistent and professional execution.
4

Reporting

A report can include distributed volumes, field observations, qualitative feedback and optimization recommendations.

Meet audiences where they are

We help define the concept, choose locations and schedule based on your target and goals to maximize impact and reach the right audiences.

KPIs & deliverables

To measure street marketing effectiveness, common indicators include:

Number of contacts
Engagement rate
Volumes distributed
Traffic generated
QR scans & visits
Sign-ups or calls

Support & Questions

FAQ

Answers to common questions about street marketing and sampling.

What is street marketing?

A field marketing action done live to introduce an offer and generate measurable results through sampling, flyer distribution or guerrilla marketing.

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Want to launch a street marketing operation in Luxembourg across one or multiple areas?

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Street marketing in Luxembourg

Our street marketing levers

Guerrilla marketing

Sampling

Flyer distribution

Our method in Luxembourg

Operation framing

Multilingual field teams

Coordination & supervision

Reporting

Meet audiences where they are

KPIs & deliverables

FAQ

Request a quote