What is field marketing in Luxembourg?

Field marketing includes on-the-ground actions carried out in Luxembourg to activate a brand in-store, at an event, in a shopping mall, at a trade show, or in public spaces. The goal is to generate engagement, trial and sales.

What is brand activation?

Brand activation brings a brand to life for its audience, making it visible, tangible and engaging by combining levers such as field marketing, street marketing or experiential activations.

What is street marketing?

Street marketing takes place in the street or in public places and focuses on interaction and proximity with the audience.

What is guerrilla marketing used for?

Guerrilla marketing relies on surprise and high-visual-impact setups, often deployed as one-off operations to leave a strong impression.

What is the difference between tasting, demonstration and sampling?

A tasting lets people try a product immediately, a demo shows how to use it, and sampling enables delayed trial through a sample.

How do you measure a field activation?

Performance can be tracked via KPIs such as interactions, trials, samples distributed, engagement, leads, merchandising compliance or mystery shopping scores.