Question 1

What is field marketing in Luxembourg?

Accepted Answer

Field marketing includes on-the-ground actions carried out in Luxembourg to activate a brand in-store, at an event, in a shopping mall, at a trade show, or in public spaces. The goal is to generate engagement, trial and sales.

Question 2

What is brand activation?

Accepted Answer

Brand activation brings a brand to life for its audience, making it visible, tangible and engaging by combining levers such as field marketing, street marketing or experiential activations.

Question 3

What is street marketing?

Accepted Answer

Street marketing takes place in the street or in public places and focuses on interaction and proximity with the audience.

Question 4

What is guerrilla marketing used for?

Accepted Answer

Guerrilla marketing relies on surprise and high-visual-impact setups, often deployed as one-off operations to leave a strong impression.

Question 5

What is the difference between tasting, demonstration and sampling?

Accepted Answer

A tasting lets people try a product immediately, a demo shows how to use it, and sampling enables delayed trial through a sample.

Question 6

How do you measure a field activation?

Accepted Answer

Performance can be tracked via KPIs such as interactions, trials, samples distributed, engagement, leads, merchandising compliance or mystery shopping scores.

Question 7

Do you operate only in Luxembourg?

Accepted Answer

Yes. Our positioning is focused on the Grand Duchy of Luxembourg.

Question 8

How fast can you deploy a team or an activation?

Accepted Answer

It depends on the setup, volume and profiles required, but a fast deployment is often possible with a clear brief.

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